Synergy is the process by which media institutions use a range of platforms to

promote, sell and distribute their products. Assess the impact of synergy in your

cross-media study.

Support your answer with reference to a range of examples from

three media
platforms. 32 marks

Please complete this question and send to the media e-mail address by Thursday 15th May. It will then be marked and feedback e-mail to you.

To improve on the previous practice question:

repsond to the question, do not simply regurgitate all knowledge on your two texts.