Cross Media Study (Text 2)

What is it: you need to write an essay to show knowledge and understanding by analysing media products and processes to show how meanings and responses are created.

Homework – please write detailed answers to the following questions. Due in on Thursday 20^th March.

1.     What is the institutional source of the text?

2.    In what ways has the text been influenced or shaped by the institution that produced it?

3.    Is the source a public service or commercial institution? What difference does this make to the text?

4.    How has the text been distributed?

5.    Consider how any of the following factors might affect the production and distribution processes of your chosen case study:

·         Media ownership – level of independence or convergence

·         Cross-media presence

·         Public service and other obligations

·         Censorship and control

·         The technologies used

·         How, where and to whom the products are transmitted

·         Scheduling

·         The role of advertising or sponsorship

6.    Who is the primary audience?

7.    Is there a secondary audience?

8.    How, when and where is the text consumed by audiences?

9.    How does the audience respond to the text? What elements of the text appeal to the audience (narrative, themes, values, uses and gratifications)?

10. What are the differences in the type of audience and the conditions of reception across the media?